Western Americana Music Group
ROLE
Illustration, Brand, Packaging
CLIENT
Western Americana Music Group
YEAR
2026
The Ask
Western Americana Music group (WAM) is a musical club that offers jam sessions to the public every week where they play primarily bluegrass, old-time, and folk tunes. They rent out instruments for free, offer lessons, and host square dances in addition to their weekly meetings. I was tasked with taking their passion for music and community and channeling their devotion into a brand that would feel as welcoming as their club.
What I Did
I developed a brand based on artistic expression, playfulness, and community that would bring the Bellingham public together to participate in shared connection through music.
Album Art
Custom Type Design
WAM isn’t perfect and polished. They exist to connect with their community through music, which involves trial and error, continued learning, and patience. They embrace the messy process, which is why I developed Wamsical. A typeface feels as if it’s made with hands that aren't looking for perfection, but something that is distinctly human instead.
Logo + Characters
Introducing: The Creature, a mystical and whimsical (wamsical, if you will!) banjo-playing canine. She’s mysterious, playful, musical and a part of a network of other musical characters that help bring WAM’s mission to life.
See More Work
©2026 Abby Sheets